Bergen Design Mornings: Design Effectiveness

Bergen Design Mornings: Design Effectiveness

In collaboration with: Design Business Association & DOGA (Design og Arkitektur Norge), De Bergenske & Sparebank 1 SR-Bank.


Where: Grand Selskapslokaler, Nedre Ole Bulls plass 1
Spoken language: Enligsh

DESIGN BRINGS VALUE. More often than not, design is considered "the glazing on the cake". As design professionals, we know that design brings value to a project – but how can we convince the rest? We believe that the most effectful way is to show them the metrics.

But measuring the effectiveness of design in numbers is harder that one would think. Although that doesn't mean it's impossible. Together with Design Business Association who have been successfully measuring effectiveness since 1986, this morning is dedicated to figuring out how to get started.



Deborah Dawton, chief executive, Design Business Association (DBA)
Founded in 1986, at a time of rapid advancement for the sector, a group of industry leaders identified the need for a trade body to help steer and sustain the rising reputation and growth of design, by helping drive up professional standards across the sector and to create greater awareness within business of the strategic and commercial value of design.

Today the UK design sector is the second largest in the world and the largest design industry in Europe. UK design is world leading, revered both for its creative quality and its commercial effectiveness.

Tom Morgan, strategic director, ANTI Bergen
In February 2018, design agency ANTI Bergen made history when it was the first Norwegian business to be awarded the prestigious Design Effectiveness Award (DEA). The annual awards as handed out by UK's Design Business Association and recognises the return on investment, a coherent, well-thought out and professionally executed design strategy can achieve.

More speakers to be announced.

Bergen Design Mornings: Design Effectiveness
Dato: Fredag 14. September
Tidspunkt: 08:00 - 10:00
Sted: Grand Selskapslokaler

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